Take on Technorati
Technorati looks like a useful tool if it could be used in-house and if "blogs" or something similar were the modus operandi for communicating info inside our organisation. As it stands in cyberland at the minute, Technorati enables the location and aggregation of similar blogs (or at least blogs with similar tags) , but the validity and reliability of the essentially subjective content is anybody's guess. As with a lot of things on the net, it is dazzling technology with mindless content - the same sort of unsatisfying effect that you get when you shell out a fortune for a big plasma screen television and use it to watch free to air T.V.